WINNAARS TRENDWATCHER OF THE YEAR AWARDS 2015-2016

De organisatie van de TWOTY Awards promoot dat wij onze blik op de toekomst moeten verruimen en is dus altijd op zoek naar nieuwe visies op gebied van trends en mogelijke toekomsten. De TWOTY Awards worden georganiseerd door SecondSight, een instituut waar diverse trendwatchers, trend forecasters en futuristen hun visie en kijk op de toekomst delen. Wat zal de komende jaren belangrijker worden en waarom? En welke ontwikkelingen zijn voor 2016 And Beyond relevant? Een onafhankelijke jury van communicatie- en marketingspecialisten, strategen en innovatie-experts beoordeelt de ingezonden stukken en kijkt naar welke trends en toekomstvisies relevant zijn en waarom. Op welke ontwikkelingen zouden bedrijven en overheden zich kunnen of moeten gaan richten? 

Innoveren en werken aan de toekomst zijn doelen die wij steeds vaker horen. ‘Meer mensen dan ooit tevoren werken aan innovatie en dus met de toekomst’, zegt Andrea Wiegman, oprichter van de TWOTY Awards, ‘maar toch is de toekomst complexer dan zo één, twee, drie lijkt. En innoveren zonder visie of kijk op trends kan verkeerd uitpakken. Wij vinden het belangrijk om meerdere visies naast elkaar te leggen zodat mensen een eigen visie kunnen ontwikkelen.’ 
De TWOTY Awards worden dit jaar uitgereikt op de Accenture Innovation Awards, op 30 oktober 2015. Lees meer over de TWOTY en doelstelling in ons vorige persbericht
 

De winnaars van de TrendWatcher of The Year Awards 2015/2016        
 

TRENDWATCHER OF THE YEAR: Guido van de Wiel / Wheel Productions
with Expelling sheer-cultural habits
Guido brengt in zijn inzending mens en technologie, twee thema’s samen die bij veel van de inzendingen central stonden samen. Door een nieuw paradigma voor te stellen, het natural-cultural paradigma, overstijgen we de huidige ‘one size fits no one’ met ‘variation fits everyone’. 

Andere nominees: Jacqueline Wolfs (Birds&Wolves), Sander Duivestein
Juryleden: Joost Augusteijn (Rabobank), Thecla Schaeffer (G-Star), Chris Collet (BMW Groep Nederland); Suzan Krabben (Unobvious)

FORECASTER OF THE YEAR: Truus Dokter / It Fits! Forecasting
with Start-Up!
Start-Up! geeft een breed inzicht in wat ons te wachten staat in 2016 & Beyond. In haar goed gestructureerde rapport vertaalt Truus  maatschappelijke observaties naar kleuren, materialen en producten. Meest inspirerend vond de jury de idee “Magic lasts longer than Money.”

Andere nominees: Carlos Cuellar Brown (US), Yang Design (China)
Juryleden: Stephan van Bolderik (Fusement); Jeffrey Prins (Stichting Doen!); 
Esther Muller (freelance fashion journalist); Derk Schneemann (Verhaert); 
Harriet Calo (freelance fashion editor)

FUTURIST OF THE YEAR: Rachel Armstong / Professor of Living Architecture
with Black Sky Thinking
Rachel Armstrong weet hart en hersenen te beraken door met een specifieke optimistische, ja zelfs positieve visie op de toekomst te komen. Een visie die eens breekt met het back to the past paradigma van veel ons bekende visies. Bij oppervlakkige lezing kan een puur op science fiction gebaseerde denktrant worden vermoed. Armstrong gaat echter vele stappen verder en ontwikkelt haar visie middels experimenten die voorstelbaar zijn, maar niet voorspelbaar. 
In Black Sky Thinking zet Rachel aan tot groots denken over de toekomst. We moeten vooral ook buiten de kaders denken. Bijvoorbeeld door over te gaan op ‘living architecture’ ofwel bouwen met levende materialen. Het voorbeeld van ‘The Future Venice Project’ waarin gebruik gemaakt wordt van protocellen om de fundering van Venetië te versterken illustreert het innovatieve denken goed, en geeft de lezer een handvat. 

Andere nominees: Justien Marseille (The Future Institute)
Juryleden: Pieter Paul van Oerle (Accenture Nederland); Eduard de Visser (Port of Amsterdam); Antoinette Hoes (DDB and Tribal Worldwide)

UPCOMING TALENT OF THE YEAR: Delany Boutkan
with Present    

De vier genomineerden zijn allen heel boeiend. Hun research en approach waren telkens inspirerend voor ons oude rotten (haha). De keuze was niet eenvoudig, maar uiteindelijk was er een iemand die telkens naar voor kwam en dat is Delany Boutkan. 
Als een designer en onderzoeker gelooft ze dat design een methode is om te speculeren over mogelijke toekomst scenario’s, voor zowel de designer als de consument. “What if time related objects would bring the user back to the duration of time by emphasizing their own rhythms of life.” In het Second Sight netwerk is het onderwerp tijd regelmatig een issue geweest voor toekomst ideeën. We spelen immers met tijd, waarbij verleden, heden en toekomst soms heel fluid zich gedragen. Goed om te zien dat een jonge generatie zich hier ook mee bezig houdt. Delany haar werk is abstract, maar ze is wonderwel reeds in staat om op een heel duidelijke manier haar statements te plaatsen en te vertalen naar verschillende tijdsperspectieven, generaties, markten, … In haar reactie op onze vragen gaf ze duidelijk aan inzicht te hebben in haar kwetsbare stukken van haar onderzoek. Haar openheid maakt haar bijzonder sterk. Haar ideeën als het luisteren naar iemands hartslag verfrissend en verrassend. De jury gelooft dat Delany het talent heeft om morgen haar werk voor een breder publiek te brengen en met design tevens de toekomst mee vorm te geven … en daarom is zij voor ons  UPCOMING TALENT OF THE YEAR . Proficiat!

Andere nominees: Steven van den Haak, Sanne Visser, Silvia Naber
Juryleden zijn de winnaars van de vorige TWOTY: Tom Palmaerts, TWOTY 2013-2014 (TrendWolves); Sara Peluso, Trend Forecaster 2013-2014 (Studio Monomio Milan); Yori Kamphuis, Futurist 2013-2014 (CoBlue); Paulien Routs, Upcoming Talent 2013-2014

Voor meer informatie, neem contact op met Andrea Wiegman, twoty@secondsight.nl of 06 48926019. Social media: @TWOTYs #TWOTY1516 #2016AndBeyond @SecondsightNL 

'Innovating with Visions & Trends for 2016 And Beyond' 

UTRECHT, 20151026 -- This week the TrendWatcher Of The Year Awards (TWOTY Awards) are presented for the sixth time. This year the event will be held at the Accenture Innovation Awards in Utrecht on 30 October from 9 to 11 a.m. Please book your free places quickly as we have limited capacity.

This week the TrendWatcher Of The Year Awards (TWOTY Awards) are presented for the sixth time. This year 2015 the event will be held at the Accenture Innovation Awards in Utrecht on 30 October from 9 to 11 a.m. Please book your free places quickly as we have limited capacity. 

The organisation of the TWOTY Awards encourages a broader and more open view of the future and this means that we are always on the look-out for new visions in the field of trends and possible futures. The TWOTY Awards are organised by SecondSight, an institute at which trendwatchers, trend forecasters and futurists share their visions and ideas about the future. What will be important over the next few years and why? And which developments are relevant to 2016 And Beyond? An independent jury of communication and marketing specialists, strategists and innovation experts review the documents submitted to them and examine which trends and visions of the future are relevant and why. On which developments could and should business and government focus? 

Innovating and working on the future are goals that we increasingly hear about. ‘More people than ever before are working on innovation and are thus working on the future’, says Andrea Wiegman, initiator of the TWOTY Awards, ‘but the future is more complex than it may seem at first glance. And innovating without a vision or an idea about trends can be counterproductive. We believe that it is vital to place several visions side by side to allow people to develop their own vision.’ 

The nominees for TWOTY1516 are:

  • Trendwatcher of the Year - Jacqueline Wolfs, Sander Duivestein and Guido van de Wiel
  • Trend Forecaster of the Year - Truus Dokter, Carlos Cuellar Brown and Yang Design
  • Futurist of the Year - Rachel Armstrong and Justien Marseille
  • Upcoming Talents - Delany Boutkan, Steven van den Haak, Sanne Visser and Silvia Naber

‘You cannot innovate without a vision of the future, according to Wiegman. ‘The fact is that you have to know what is trending in a certain society if you want to know what to work on or what to develop in the next few years. And the same is true vice versa: trends are valuable only if words are put into action. Now is the time to approach the future in practical terms and to link vision development to innovation. That is why I present the TWOTY at the Accenture Innovation Awards this year. And of course it is the perfect occasion for a party as well. We are celebrating thinking about the future. Market and trend researcher Klaus van den Berg will play his TWOTY Nu-Disco playlist. We start off the day with a glass of champagne to toast the many futures that are currently being made!’ 

For more information about the TWOTY’s 2015-2016, the nominees, the judging process, or if you would like to attend the TWOTY Awards, please phone or email Andrea Wiegman - (pers@secondsight.nl) or +31 (0)6 4892 6019. 

Social media: @TWOTYs #TWOTY1516 #2016AndBeyond @SecondsightNL

Back to Now

Today, October 15th 2015, is the date Marty McFly travelled to in the movie Back to the Future 2 (1992). Its not everyday we get to live the exact day of a future prediction so lets have some fun and have a look at what we thought 2015 would look like. 

Hover boards are probably the most mentioned future prediction from the movie. Sadly, with the exception of a few lucky individuals we aren't (yet) riding on hover boards, and its definitely not kids playing with them these days. But in some sense the movie had a point, while many hover boards that could hover in place have been developed in the past, this year has seen the first real hover board by Lexus. And it gets some bonus points because this one actually works over water! And its not just the actual hover board that draws a parallel to today. It is also the cult surrounding the idea of a hover board. 2015 has also been the year in which an auto balancing two wheeled scooter gained popularity, which is often (incorrectly) referred to as a hoverboard. But riding them, or hover boards certainly isn't common place like it is in the move, as the arrest of Wiz Khalifa for riding one of the aforementioned two wheeled scooters attests to. 

The fashion in Back to the Future 2 may have looked very futuristic at the time, to us it mostly just looks like the 1980s. While to overal aesthetic may have been a total miss, there were some interesting features that were some relatively accurate predictions. For one Nike is releasing a shoe like the one in the movie with auto lacing sneakers this year (they already released a replica last year but without auto lacing). And we are also in the process of developing clothes that shape around its wearer, which in a way reminds us of the auto adjusting sleeves of Marty’s jacket. Unfortunately self drying jackets still don't exist (especially for us Dutchies riding our bikes everywhere). 

While it got many technological innovations somewhat right, it featured Google Glas like glasses, dog walking drones, and it was rightly anticipated media would pretty much rule our world, there was one very important piece of technology missing. The mobile phone. Or rather, the smartphone. No one in the street was looking down at a screen, people were still reading papers (bonus: the paper predicted lady Di to be visiting the US in 2015). The lack of mobile phones may be one of the biggest failures of the movie, mobile phones, while rare, did already exist at the time the movie was made. And so did pagers, which could have easily been an inspiration for a more complex type of sending text messages. No one talking or sending messages on some kind of a mobile device is thus quite a big miss. Another interesting one, although I would not quite call it a huge miss, maybe just a big one, is the fax mailboxes on the street (see image) providing us with a good laugh now that we can “fax” without having to have a physical copy (read: email). While early versions of email existed in private networks, mostly for the army, it wasn't until 1993 it was integrated into the public internet. 

If anything Back to the Future is a perfect illustration of two phenomena, our cultural blindspot when it comes to the future and our optimism bias. The example of the mobile phones shows how big our cultural blindspot can be. We’ve probably all seen those videos of street interviews when mobile phones just came out. Most people thought they would never get one, they didn't want to be disturbed all day every day, and they didn't see the need. Today they are an essential part of our communication. At the same time we also tend to overestimate the technological progress we will make, we still don't have any cars flying around. This is the optimism bias at work. But who wants a flying car we still have to drive ourselves when we can have a car we no longer have to drive and have our hands (and eyes) free to send work emails or text friends and family from our mobile phones. 

*This isn't an exhaustive list of all technologies in the movie, not by far. We selected the examples most interesting to us. 

To the Moon and Beyond

Now that we can drink our whiskey in space there is nothing holding us back from space colonisation. Ok, just kidding. But now that have found water on Mars, the possibility of living on Mars has become a lot more real. The discovery, along with the serendipitous release of the movie The Martian will spark will spark a revival of public interesting in living on Mars. Along with technological advancements in artificial intelligence, robotics, and 3D printing we can really start too look towards space colonisation. The question is no longer if or when we will live in space, but where we will live in space. 

Ballantine’s Space Glass

Ballantine’s Space Glass

One of the most well known recent projects to colonise Mars is Mars One, a non-profit project that sets out to send the first humans to colonise Mars by 2026 through permanent settlement. Before humans will make their way to Mars cargo shipments will bring the supplies for the outpost to mars which will be assembled by two rovers. With settlers already signing up for their one way ticket the project is one of the most ‘real’. But the program has also received a lot of criticism, two MIT scientists have run some feasibility tests and concluded that with the current plan the settlers would die after just 68 days on Mars. Bas Lansdorp, CEO of Mars One has had to admit the plan is mostly fiction. But there is still hope, NASA is also working towards colonising Mars. Last week the winner of the 3D printed Habitat challenge has been announced. The challenge set out a challenge for contestants to develop a vision of shelters for human habitation on Mars constructed by autonomous habitat manufacturing machines. “The goal of the 3D-Printed Habitat Challenge is to foster the development of new technologies necessary to additively manufacture a habitat using local indigenous materials with, or without, recyclable materials."

But Nasa isn't just working on the colonisation of Mars, it also looking at the Moon. Using the same habitat manufacturing machines (robots) as means to build habitats on the Moon (and eventually far beyond the Moon and Mars). Nasa is mainly eyeing the Shackleton crater, which is about twice as big as Washington D.C.. Water has already been found inside the crater and NASA expects to be able to build a habitat using solar powered robots. The first challenge is to build reflective robots that redirect sunlight from the peeks into the crater. If these robots can be developed the plan to colonise the moon can proceed. And, once reusable space crafts are developed, colonising the moon will be a lot cheaper than we initially thought. Once colonised the moon can also be used as a base for further space travel.

Moon colony, image produced for NASA by Pat Rawlings 1995

Moon colony, image produced for NASA by Pat Rawlings 1995

And then there are the orbital space stations like the space colony in the movie Elysium. Based on the Stanford torus designed by NASA. But the Elysium design could serve as a model, the designers for the movie have made very precise calculations using the number of residents to create a realistically sized virtual model of the space station. Agricultural advancements, such as aquaponics, make it possible to cultivate ‘food’ without using earth’s soil, so that the future space inhabitants can enjoy the same foodture as humans on Earth.

While Mars, the Moon, and orbit seem to be the most likely possibilities, theoretical astrophysicist have recently ‘discovered’ that many earth like planets in other solar systems in our universe previously though to be inhabitable may be habitable after all. It was assumed that these planets didn't rotate, leaving one side permanently facing their sun and one permanently dark (read: scorching hot dessert on one side, freezing arctic conditions on the other) but this assumption now appears to be false. Only hurdle left is making space ships that travel faster so they can actually get us there.

“Please prepare for warp” 

Let us be kind. Source: Seattle Humor

Let us be kind. Source: Seattle Humor


Foodture: The Future of Food and Food from the Future

The future of food is often envisioned as very practical, we will just take a pill for dinner that has all the nutrients we need. Many would argue eating is a social or cultural phenomenon and the act of having dinner would eventually prevent the rise of ‘pill dinners’. The cultural blindspot is often a problem when it comes to future predictions, but were our predictions of just a pill for dinner so wrong? 

The last few years we have seen a strong countermovement to modified food in the health food movement. Food has to be as natural as possible again, no additive, preservatives or GMO food and fastfood was countered with slow food. After sloughed we are now seeing healthy fastfood, which translates in the growing amount of take-out healthy food (local examples for Amsterdam include Sla and Stach). At the same time artisan versions of fast food have also gained popularity, in Amsterdam you actually need a reservation for some of the hottest hamburger joints, while the amount of gourmet burger joints keeps increasing.   

While there is a strong move towards more natural and healthy food, it is also a trend towards easy food. Take-away or quick dinner out are the modus operandi of most health food ‘restaurants’. A more efficient meal leaves us with more time for work. Efficiency gains, in particular too have more time to work, were not envisioned for the self driving car but they were envisioned for food. And its not just quick ‘real food’ dinner that are gaining popularity. By now many of us have probably heard of Soylent, a nutritious drink that eliminates the need to waste time eating. Marketed mostly on efficiency gains throughout days it is a perfect example of the values of today’s society. A more efficient meal leaves us with more time for work. Not surprisingly Solent was developed with funding from a crowdfunding campaign and later attracted additional venture capital. Soylent may not be a pill, but its ‘pure’ form and ideology do have striking similarities with the ‘dinner pill’. 

So where are we going, back to real food or towards a dinner pill? or perhaps both? In the future we may strike a balance, as many solent users actually do. When lacking time we will grab a ‘fake’ meal, making eating ‘real food’ even more of a special event. And we may even make quite a spectacle of food. Harvard bioengineering professor David Edwards’ Café ArtScience may be a clue as to what spectacle food may look like when we get to a time where we consciously take time to eat. Using science to create an entirely new eating experience spectacle is an appropriate word for the food offered. At the same time Edwards has also joined the pure nutrient food movement and has developed vaporised food as well as vaporised supplements for a.o. energy, sport, and sleep. So will eating become an experience in the future, something we experience, much like going to see a movie, while practically feeding ourselves with nutrients throughout the day without wasting any time? 

Image sources: Table to Desk, Soylent

Futurism's Blind Spot

Last week we shared the image of the cone with you. This week it is time to dive in a bit more. Why do we need plurality for the future? 

Recently Tom Vanderbild wrote in his article “Why Futurism Has a Cultural Blindspot” for Nautilus that we often forget to take cultural change into consideration. One example he gives is the development of self-driving cars. In the 50s we envisioned self-driving cars with families playing boardgames in them. Today he argues we see self-driving cars as a way to free up time to do work. Another example he uses is a 1960s vision of the future office. While technological predictions we pretty accurate, the workplace had no women in it.

But we don't just have a blindspot for cultural development. We also have a habit of envisioning these future inventions in the midst of today's things. The image of the family playing a board game also illustrates this point. Now that we are close to self-driving cars, we have walked down the path of self driving cars and seen how the landscape has changed around us we know that the family probably won't play a board game. If they would play a board game however, they would play it on a tablet. So we don't just forget to take into account the cultural changes, we also don’t include other inventions. This isn’t bad in and of itself. Oftentimes we can not know. What we can do however, is leave space in our future visions.

19fz6zrk0uo0njpg.jpg

The type of creativity a fiction writer needs to create the worlds in which his stories take place is also important for futurism and forecasting, both fiction and futurism are about envisioning an alternative world. It is about creating a complete environment that makes sense. Science Fiction writer Frederik Pohl once said "A good science fiction story should be able to predict not the automobile but the traffic jam.” Or translated, what real world effect will the technological innovation have once it becomes commonplace and what environment will it create? Forecasters and futurists also need to take these questions into account and even companies planning for the future will benefit from such a broader image of the future. 

So when we think of the future we have to take these questions into consideration to paint a better picture of a possible future world. There is not one future, there are many, we can make some predictions, see some signs of changes to come, but we may not see others yet. Thus, collecting as many different possible future can help us to keep our options open, to keep our futures flexible, and to create a more likely, more diverse, and more complete vision of the future. 

This is WHY WE NEED MORE VISIONS!? 

Images: http://paleofuture.gizmodo.com/all-work-and-no-play-makes-self-driving-cars-a-dull-plo-1524354458

 

Nominees

We are excited to announce the nominees for the 2015-2016 TWOTY Awards! Below you will find a listing of the nominees per category whom we introduce though a single sentence bio along with a quote from their submission.

Trendwatcher

Jacqueline Wolfs
Jacqueline Wolfs is a trendwatcher/ strategist at Wolves & Birds. By hunting for changes in human behavior & consumer insights they capture the Zeitgeist. “It comes from within, from a genuine intention to make the collective, and through it the world, a better place.”

Sander Duivestein
Sander Duivestein is speaker, trendwatcher, internet entrepreneur, author, and strategic advisor on disruptive innovations. "Bedrijven moeten zich een startup-mentaliteit aanmeten en openstaan voor verandering."

Guido van de Wiel
Guido van de Wiel is an organisation psychologist, a writer, and a trendwatcher, who feels most comfortable wearing all hats at the same time. “In this change of paradigm we turn ourselves from human resources into resourceful humans.”

Forecaster

Truus Dokter
Truus Dokter is Director at It fits!, a trend forecasting agency specialized in tracing, visualizing and describing trends and developments in design, science and more general, changes in politics and economics, and working for Peclers Paris. “Economical, political and social systems will have to direct to cohesion and cooperation rather than competition and opposition.”

Carlos Cuellar Brown
Carlos Cuellar Brown is a trend forecaster based in New York. He dives into the topic of change and how to evolve new social cultural structures. “Solution based design science is here to spread and grow new bio-regional economic ac- tivity that will become our new markets, satisfying a society based on needs and not on desire.”

Yang Design
Yang Design is a Chinese design consulting firm that provides user experience-centered design consulting service of brand strategy, digital marketing, design strategy, industrial design, interaction, and public service design. “The future world has becoming virtual and real at the same time.”

Futurist 

Rachel Armstrong
Rachel Armstrong is a sustainability innovator who creates new materials that possess some of the properties of living systems, and can be manipulated to "grow" architecture.
“this age comes with this incredible transition that we’re in, which is that of changing from being in an industrial age to an ecological era.”

Justien Marseille 
Futurist and founder of the future institute Justien Marseille’s motto is to be critical and without fear about possible futures. She is also a senior lecturer and researcher at Hogeschool Rotterdam. “mankind turns out to be the medium.”

Upcoming

Delany Boutkan
As a designer and researcher, Delany Boutkan believes that design is a method of speculation on possible future scenarios for both designer and consumer. “What if time related objects would bring the user back to the duration of time by emphasizing their own rhythms of life.” 

Steven van den Haak
Steven van den Haak is a trend researcher and art historian. His work is mainly focused on art, design and architecture. “Synthetic biology and biodesign (re)create and use nature and biological processes to enhance design and to create sustainable solutions for problems we still solve by burning fossil fuels.”

Sanne Visser
Sanne Visser is a conceptual material designer who creates an atmosphere through the use of visuals, to research cultural and environmental developments and social behaviour. “HOMO EVOLUTIS is a speculative future where the human body partly integrates with existing natural organisms, such as animals and plants.” 

Silvia Naber
Silvia Naber (1989) is an ethnographic trend researcher, specialized in filtering, framing, and visualizing trends with a focus on our daily life rhythms. “When research recognizes co-production and actor ship a whole new goal is produced, which is focussed on sustaining processes of change.”

Winners will be announced at the TWOTY Awards on October 30th! 

We can’t build a world on one single vision

The beauty of the future is that we can never be sure what it will be. The present is a cross-road. The future will develop in one of many possible ways, some crossroad we will come across have already been built or are in the process of being  build, but some are yet to be build. As a result, what the future could look like is increasingly unpredictable. Or as we like to put it, the future increases in possibilities, it can be anything. Mapping the future is mapping the possibilities. What roads do we have? what roads are we building? And what roads could we possibly build?

At Second Sight we like to use the following image of the cone for the TWOTY AWARDS this year. The present is a single dot, all of history has contributed to this point and the possibilities of the future fan out from it. And to add to the possibilities, even the present is often understood not as a singular point but as a multitude of points, depending on whom we ask.

This is WHY WE NEED MORE VISIONS!? We should not limit ourselves to exploring a single path to a single point on the future. We need to explore every road to every future so we are able to ask ourselves which futures we want and which direction to move in. We need to explore the possibilities so that we can prepare for the future, we can choose what the best moves are for our company and what moves to make in our personal lives.

But let's also have some fun. The future is a world of wonders, a world of possibilities (alas, some brighter than others). We can let our minds go wild and marvel over what is yet to come. A little exercise for our imagination.

 

WHY WE NEED MORE VISIONS!?

1. We are living past future stories, its time for new visions now!

2. We can’t build a world on one single vision

3. We need more insights and emphasise on variety

4. The future is plural; the future goes anywhere

5. We need to think in different futureS

6. Possible futures, probable futures, and preferable futures

7. Future stories from the heart

8. Future stories as a scream, a warning!

9. Future stories of hope and possibilities

10. We as human beingS make our futureS

11. We are all starters, innovators and disrupters

12. Let’s share as many visions as possible

13. Do you know what the world will look like in 2024? Or 2048?

14. How future proof is your company?

15. Visions and trends transcend borders

16. That’s why we need plurality to talk about the future now and shape it

17. That’s what the TWOTYs stand for

Follow us at @TWOTYs for #TWOTY1516 #2016AndBeyond

We will share the best talents -trends, forecasts, future visions and upcoming - at the Accenture Innovation Awards 2015 on October 30th. All nominees and winners will be chosen by a group of independent jury members consisting of innovation experts, industry leaders, and decision makers who are used to working with foresights.

 

About TWOTY Awards

The TWOTY Awards started in 2007 as the 'Trendwatcher van het Jaar Verkiezing’ by the trendplatform SecondSight. In 2008 we renamed it TWOTY, Trendwatcher Of The Year. It has grown into the most prestigious trendwatcher/forecasting award that empowers and professionalizes the profession. We call for submissions from everyone who calls him- or herself a trendwatcher, forecaster, or futurist with a clear, important, and relevant view on the future - on short and long term.

Trendwatching, trend forecasting, and futurism are relatively young but growing professions. At the same time more people have access to more foresights/ visions and ideas about the changing world and where it goes… As we believe that the future is important, it is important to get in touch with more ideas. By collecting and connecting foresights, visions, and industries, the TWOTY Awards give access to proper and real visions to build a better future.

On October 30th, at the Accenture Innovation Awards, the 4 TWOTY prizes will be given out for the 6th time. All nominees (and winners) are chosen by of innovation -, marketing -, and communication professionals who are used to working with foresights. For each group the jury will discuss the entries which are brought to them anonymously. What are the messages they want to share? And why are they important now? We will make connections between the entries, innovation, and how to build future proof companies.

For more information about TWOTY - call/ email us via twoty@secondsight.nl or 0648926019 / ask for Andrea Wiegman

Do you want to join the award show? Please RSVP via twoty@secondsight.nl